How do you make more sales from your email list? The answer is so diabolically simple, most marketers poo-poo it and look for a harder answer.
If you want to connect more with your list, get them to open more of your emails and click more of your links…
…and if you want them to BUY your stuff, here’s what you do:
Email them once a day, every day.
They need to hear from you once a day or they’re going to forget who you are. True, they won’t open every email, but that’s okay. As long as they’re opening some of them, then you’re doing your job.
Did you know that emailers who email once per week or even once per month tend to get more spam complaints than those who email every day? That’s because their readers have forgotten who they are or how they got on their list.
The more your readers hear from you, the more chances they have to get to know you, like you and feel like they are part of your tribe.
And yes, there will be some sorting. As people get to know you better, some of them won’t like you or what you say. They’ll unsubscribe. And that’s okay.
You only want to talk to YOUR tribe. Just remember to email them every day. I’ve seen marketer’s sales double and triple simply by sending out more emails.