Limbic Arc operates in the health and wellness MLM niche and are based out of Utah in the US.
The company is owned by Global Unicorn Holdings, a publicly traded company.
The founder and CEO of Limbic Arc is Vaughn Cook.
One of the other companies Global Unicorn Holdings owns is Zyto, also founded by Cook.
Zyto market a “hand cradle” that it claims
measures the body’s galvanic skin response to each unique signature and sends the data directly to the software for analysis.
In 2015 Cook received a warning letter from the FDA.
During an inspection of your firm … an investigator from the United States Food and Drug Administration (FDA) determined that your firm manufactures the ZYTO Hand Cradle, a Class II galvanic skin response measurement device, and the ZYTO Laser and ZYTO Tower, which are intended to be used as accessories with the ZYTO Hand Cradle.
Under section 201(h) of the Federal Food, Drug, and Cosmetic Act (the Act), 21 U.S.C. § 321(h), these products are devices because they are intended for use in the diagnosis of disease or other conditions or in the cure, mitigation, treatment, or prevention of disease, or are intended to affect the structure or function of the body of man or other animals.
Zyto had not met regulatory requirements to market such devices.
After a failed 2016 run for Utah Governor, Cook resigned as CEO of Zyto in early 2017.
Limbic Arc was launched earlier this year.
Read on for a full review of the Limbic Arc MLM opportunity.
Limbic Arc Products
Limbic Arc has no retailable products or services, with affiliates only able to market Limbic Arc affiliate membership itself.
Limbic Arc affiliate membership is bundled with a mobile app subscription, which is required to earn commissions.
Limbic Arc claim their mobile app delivers quantum energy to their subscribers.
Quantum energy is the use of energy that is put off by all things in the universe for the purpose of healing or change.
Quantum energy is like a mind-body medicine wherein a fundamental change in consciousness can produce profound healing of the body and/or mind.
We harness the energy and give it to you through InfoBoosts within our app based on your desired outcome.
InfoBoosts featured on the Limbic Arc website include:
- Stress Relief
- Pain Relief
Access to the Limbic Arc app is $50 or $100 a month, with the $100 subscription providing access to a greater number of InfoBoosts.
The Limbic Arc Compensation Plan
Limbic Arc pay affiliates to recruit new affiliates directly and residually.
Additional bonus pools and “rewards and recognition” are also offered.
To qualify for MLM commissions, a Limbic Arc affiliate must maintain an active subscription.
Limbic Arc Affiliate Ranks
There are five affiliate ranks within the Limbic Arc compensation plan.
Along with their respective qualification criteria, they are as follows:
- Star 100 – maintain a Limbic Arc app subscription ($50 or $100) and generate at least $50 in subscription volume on both sides of your binary team
- Star 200 – maintain a $100 Limbic Arc app subscription and generate at least $200 in monthly subscription volume on both sides of your binary team
- Star 300 – maintain a $100 Limbic Arc app subscription and generate at least $300 in monthly subscription volume on both sides of your binary team
- Star 400 – maintain a $100 Limbic Arc app subscription and generate at least $400 in monthly subscription volume on both sides of your binary team
- Star 500 – maintain a $100 Limbic Arc app subscription and generate at least $500 in monthly subscription volume on both sides of your binary team
Limbic Arc pay residual commissions via a binary compensation structure.
A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):
The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).
Subsequent levels of the binary team are generated as required, with each new level housing twice as many positions as the previous level.
Positions in the binary team are filled via direct and indirect recruitment of affiliates. Note there is no limit to how deep a binary team can grow.
Sales volume in the binary team is generated by app subscription sales.
At the end of each week Limbic Arc tallies up subscription sales volume on both sides of the binary team.
Affiliates are paid a percentage of sales volume generated on their weaker binary side based on rank:
- Star 100 affiliates earn 8% of weaker binary side volume, capped at $2500 a week
- Star 200 affiliates earn 9% of weaker binary side volume, capped at $5000 a week
- Star 300 affiliates earn 10% of weaker binary side volume, capped at $7500 a week
- Star 400 affiliates earn 11% of weaker binary side volume, capped at $10,000 a week
- Star 500 affiliates earn 12% of weaker binary side volume, capped at $20,000 a week
Limbic Arc pay a Matching Bonus on residual commissions down three levels of recruitment (unilevel).
To qualify for the Matching Bonus, a Limbic Arc affiliate must maintain a $100 a month app subscription.
- if an affiliate has active personally recruited affiliates on both sides of the binary team and at least $100 in monthly sales volume generated on both sides, they receive a 10% match on level 1 (personally recruited affiliates)
- if an affiliate has active personally recruited affiliates on both sides of the binary team and at least $300 in monthly sales volume generated on both sides, they receive a 10% match on levels 1 and 2
- if an affiliate has active personally recruited affiliates on both sides of the binary team and at least $500 in monthly sales volume generated on both sides, they receive a 10% match on levels 1 to 3
Builder Bonus Pool
After paying residual commissions and Matching Bonuss, Limbic Arc take 65% of allocated commission volume (50% of company-wide app subscription sales) and place it into the Builder Bonus Pool.
Affiliates earn shares in monthly Builder Bonus Pool payouts as follows:
- generate $50 or more in newly recruited affiliate app subscription volume that month = 0.5 share
- generate $100 or more in newly recruited affiliate app subscription volume that month = 1 share
- generate $200 or more in newly recruited affiliate app subscription volume that month = 2 shares
- generate $300 or more in newly recruited affiliate app subscription volume that month = 3 shares
Note that Limbic Arc affiliates must maintain a $100 a month app subscription to qualify for the Builder Bonus Pool.
After paying residual commissions and Matching Bonuss, Limbic Arc take 35% of allocated commission volume (50% of company-wide app subscription sales) and place it into the Leadership Pool.
Affiliates earn shares in monthly Leadership Pool payouts as follows:
- generate $400 or more in newly recruited affiliate app subscription volume that month = 1 share
- generate $600 or more in newly recruited affiliate app subscription volume that month = 2 shares
- generate $1000 or more in newly recruited affiliate app subscription volume that month = 3 shares
Rewards and Recognition
The Limbic Arc compensation plan details “TBD” Rewards and Recognition.
While qualification criteria is provided, I haven’t provided details owing to no specifics on what is actually awarded at each qualification level.
Joining Limbic Arc
Limbic Arc affiliate membership is tied to a $50 or $100 a month app subscription.
In addition to more app features, the $100 subscription provides greater income potential via the Limbic Arc compensation plan.
No matter how eye-rolling “quantum energy” might be, I have to approach each MLM review with an open mind.
My first red flag with Limbic Arc was the extremely disingenuously presented marketing video featured on the website.
At about 2:24 into the video the following message pops up;
Limbic Arc is not intended to treat or diagnose any disease or medical condition.
It should not be used in place or regular medical care.
So why then is the uncredited actor spokesperson in the video dressed in a doctor’s coat?
This *winkwink nothing to do with medicine* pseudo-compliance frequently popped up in my research into Limbic Arc.
Another example is that Global Unicorn Holdings “works with thousands of doctars and healthcare professionals”.
Oh really? So who are these doctors peddling quantum energy then?
No idea. Limbic Arc don’t provide any names (surprise, surprise).
Seeing as I referenced Vaughn Cook’s Zyto FTC warning in the introduction to this review, I want to take some time to further address the current situation.
On July 5th Zyto published an article titled, “ZYTO: Safe, Accurate, FDA-Cleared Technology“.
ZYTO has always had a collaborative relationship with the FDA and continues to work closely with them to make sure all our products and marketing materials are 100% compliant with all applicable laws and regulations.
This means that you can always be assured that our hardware and software are both completely safe to use and effective, and that any claims we make do not exceed the scope of FDA regulations.
The ZYTO Hand Cradle remains the only wellness scanner of its kind to gain official 510(k) clearance from the FDA, and we can confidently say that its safety and accuracy is the best in the industry.
So, what is 510(k) clearance from the FDA?
Well, according to the FDA it’s
a premarket submission made to FDA to demonstrate that the device to be marketed is at least as safe and effective, that is, substantially equivalent, to a legally marketed device.
For Zyto’s Hand Cradle, the company compared it to a “galvanic skin response device” marketed by Global Ent.
The FDA accepted the 2011 submission and… that’s pretty much it.
Zyto’s Hand Cradle 501(k) clearance is nothing more than acknowledgement an equivalent device is already being sold in the US.
In their 501(k) filing, Zyto describes their Hand Cradle as a “galvanic skin response measurement device”.
GSR, otherwise known as “electrodermal activity“, is measured electronic resistance of the skin, which is theorized to change depending on the state of sweat glands.
If the sympathetic branch of the autonomic nervous system is highly aroused, then sweat gland activity also increases, which in turn increases skin conductance.
In this way, skin conductance can be a measure of emotional and sympathetic responses.
Zyto’s Hand Cradle appears to be nothing more than an EDA meter.
Human extremities, including fingers, palms, and soles of feet display different bio-electrical phenomena.
They can be detected with an EDA meter, a device that displays the change electrical conductance between two points over time.
The two current paths are along the surface of the skin and through the body.
Active measuring involves sending a small amount of current through the body.
Yup. Zyto’s “cleared technology” it little more than a device that measures electrical resistance across multiple points of skin contact.
Anything beyond that, such as interpretation of the data, has certainly not been approved or evaluated by the FDA.
In fact interpretation of Zyto’s Hand Cradle data hasn’t been approved or evaluated by anyone, as evidenced by the lack of any peer reviewed scientific and/or medical studies provided on their website.
Hang on Oz, isn’t this a Limbic Arc review?
Yeah, I’m getting to that.
The information pertaining to Zyto’s Hand Cradle device above is crucial, because Limbic Arc are providing even more of a questionable service based on the same shonky science.
To refresh, Limbic Arc provide access to an app that runs user-set “InfoBoosts”.
Just so there’s no confusion, here’s how Limbic Arc themselves describe InfoBoosts;
Limbic Arc taps into fields that are too complex to be described as a frequency or a vibration.
InfoBoosts are the output of quantum energy that are produced through the Limbic Arc app.
Each InfoBoost given to you is based on the “product” you have selected and the desired result.
InfoBoosts are pre-set for an 8-day duration within the Limbic Arc app. However, you can adjust the length of the InfoBoost to meet your needs and desired results.
Once activated, the information contained in the InfoBoost is continually in your field. However, in order to be effective, it is necessary to engage the conscious mind as well as the subconscious.
To facilitate this engagement, the Limbic Arc has a number of triggers that are pushed out through the app intermittently.
Other than a fancy-looking display provided by the app, how a smartphone delivers what Limbic Arc is promising is not elaborated on – well y’know, other than through the use of “quantum energy” and related buzzwords.
Here’s the point I want to drive home though.
On the Limbic Arc website the company provides a “complete InfoBoost Library”.
This InfoBoost library list is as follows (verbatim);
- Adrenalinum Homaccord
- Alpha-linolenic Acid (omega-3)
- AmylaseApricot Kernel Oil
- Balsam Fir – Essential Oil
- Basil (Holy) – Essential Oil
- Beet Leaf
- Bifidobacter- ium bifidum
- Bifidobacteri-um longum
- Black Walnut
- Bloodroot (Sanguinaria)
- Blue Tansy – essential oil (Tanacetum annuum)
- Brewers Yeast
- Atlas Cedar – Essential Oil
- Chamomile, German – Essential Oil
- Chlorophytum borivillianum
- Chocolate, dark
- Cinnamon – Essential Oil
- CLA (Conjugated Linoleic Acid)
- Clary Sage – Essential Oil
- Clove – essential oil
- Cordyceps Sinensis
- Echinacea Purpurea
- EPA (Eicosapentaenoic Acid)
- Eucalyptus (Globulus) – Essential Oil
- Evening Primrose Oil
- Fish Oil
- Flax Seed
- Frankincense- Essential Oil (Boswellia carterii)
- Gamma- Linoleic Acid (GLA)
- Geranium (Rose)- Essential oil
- Ginger, Black (Kaempferia parviflora)
- Ginkgo Biloba
- Ginseng, American (Panax quinquefolis)
- Ginseng, Panax
- Ginseng, Tibetan (Rhodiola)
- Goji Berry
- Helichrysum – Essential oil
- Hericium Erinaceus (Lion’s Mane Mushroom)
- Holy Basil
- Horny Goat Weed
- Jasmine – Essential oil
- L-Aspartic Acid
- L-Glutamic Acid
- Lactobacillus acidophilus
- Lactobacillus casei
- Lavender – Essential oil
- Lemon – Essential oil
- Lithium Oratate
- Maca Root
- Maitake (Grifola frondosa)
- Mandarine (Red) – essential oil
- Melissa – Essential oil
- Mucuna Pruriens
- Muira Puama
- Myrrh – Essential oil
- Neroli – Essential oil
- Niacin (Vitamin B3)
- Niaouli – Essential oil
- Nitric Oxide
- Pantothenic Acid (Vitamin B5)
- Patchouli – Essential oil
- Peppermint – Essential oil
- Pomegranate Seed
- Prolyl Endopeptidase
- Pulsatilla Nigricans
- Raspberry Leaf
- Red Marine Algae
- Rose essential oil – Rosa damascene Mill
- Rosemary – Essential oil
- Sandalwood – Essential oil (Santalum paniculatum)
- Spikenard – Essential oil (Nardostachys jatamansi)
- St. John’s Wart
- Tea Tree – Essential oil
- Thyme – Essential oil
- Thyroidinum Homaccord
- Tribulus Terrestris
- Turkey Tail Mushroom (Coriolus versicolor)
- Velvet Deer Antler
- Vitamin A
- Vitamin B1
- Vitamin B12
- Vitamin B6
- Vitamin C
- Vitamin D
- Vitamin E
- Ylang Ylang – Essential oil
- Zizyphus Spinosa
So uh what, I pay Limbic Arc a hundred bucks a month, push a few buttons on my cell phone and receive caffeine, vitamin and nutrient equivalents of actual caffeine, vitamin and nutrients through “quantum energy”?
And if your interest is piqued to the point where you’d consider vitamins and nutrient delivery through a cell phone, don’t bother asking for proof.
The best Limbic Arc and its affiliates can provide is self-kept anecdotal diaries.
How will I know if the Limbic Arc is working?
When you select a new InfoBoost within the Limbic Arc app, you will be asked to score your current situation.
For example, if you select the Calm InfoBoost, you will rate your current situation in terms of anxiety, stress, and irritability. At the end of your InfoBoost (which cycles over an eight-day period) you will be asked to rate your current situation again on those same items.
This allows you to compare your initial scores to the follow-up scores.
Considering you can run as many InfoBoosts as you want for a hundred a month, Limbic Arc’s app winds up being a pretty expense placebo.
On the MLM side of things, as best I can tell everyone who signs up for the app is a Limbic Arc affiliate.
What are the associated costs with becoming an ARChitect distributor?
Choose your monthly subscription level of $50 or $100, and you will have unlimited access to ALL the features available at that subscription level!
There are not any other fees associated with becoming an ARChitect distributor.
Straight off the bat we have pyramid recruitment, with 100% of commission revenue paid out by Limbic Arc sourced from affiliates.
In effect Limbic Arc affiliates pay a monthly fee and are paid to recruit other affiliates who do the same.
On top of that we have “pay to play”, wherein maximizing the compensation plan and qualifying for certain commission is only possible with a $100 subscription.
The combination of marketing an app that delivers vitamins and nutrients through a cell phone, a pyramid scheme compensation plan and pay to play commissions – adds up to an MLM opportunity best avoided altogether.